A Sensational Season of Wine Country Events
A Sensational Season of Wine Country Events |
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Press ReleaseNVMF Wrap-up Report, 2006
NEWS Napa Valley Mustard Festival, 2006 Napa Valley, CA ~ AN UNPRECEDENTED SUCCESSOVERVIEW The 13th annual Napa Valley Mustard Festival provided more than one ray of sunshine during the stormiest February and March in the history of Napa Valley. The Festival invites guests to enjoy a Season of Sensational Events, which frames the time of year when wild mustard blooms in the vineyards. This year’s events followed immediately upon the heels of national headlines depicting Napa Valley as a major flood zone and provided our destination with positive media exposure during a time when we needed it the most. It seemed like a miracle when the clouds parted long enough for the sun to shine on Mustard Season events such as Savor St. Helena; Mustard, Mud & Music in Calistoga, and The Marketplace, held at COPIA. As Barry Levenson, Curator of the Mt. Horeb Mustard Museum and Judging Coordinator of the Napa Valley Mustard Festival World Wide Mustard Competition, proclaimed, “This is proof that God does love mustard!” Overall event attendance increased by 11% in 2006. The World-Wide Mustard Competition garnered more than 350 entries from countries including France, Japan, and Poland, as well as the United States. Auction proceeds increased by 28%. Cash sponsorship increased by 35%; in-kind sponsorship increased by 2% (plus American Express marketing support); and media sponsorship increased 13% percent. A survey conducted by the Napa Valley Conference and Visitor Bureau at The Marketplace in 2005 revealed that 72% of attendees were between the ages of 30 to 60 and that 38% maintain a household income above $100,000. Results of the 2006 survey are forthcoming. Click here to view the complete report
### prepared by Summers-McCann, Inc. Public Relations P.O. Box 3603 Yountville, CA 94599 707.938.1133 info@mustardfestival.org See Also:
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